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`Observe business ethics even in competition'

By Our Special Correspondent

CHENNAI Feb. 20. Managerial responses to today's discontinuous change and emerging areas of challenges such as supply chain management, innovations in operations, customer relations, corporate governance and total quality management were the focus of a two-day seminar, which began in Chennai today.

Organised by the Madras University's Department of Management Studies, it brought together academicians, researchers, practising managers and consultants. Inaugurating the seminar, the Special Secretary, Higher Education department, Meenakshi Rajagopal, said managements had to cope with tremendous and rapid changes to gain a competitive edge. But they should continue to lay stress on business ethics such as upholding quality and quantity in products supplied, customer satisfaction, sharing profits with the workforce and listening to their grievances. While profit could not be achieved at "any cost", a wise company would invest in human resource, she said.

The Vice-Chancellor, S. Ignacimuthu, said managerial education should constantly upgrade itself to match the tremendous changes in world trade and business. It should foster lateral thinking and innovations. Case studies should simulate real-life situations and help managers become good communicators and decision-makers, who were open to new ideas and ready to make new initiatives.

The Joint Managing Director of The Hindu group of publications, N. Murali, said that as present-day CEOs dealt with complex situations, they must create a situation where different units of an organisation could create strategies, which could be put together.

While new tools of managements, in the academic sense, were being evolved in the West, Indian managers could not ape the models. They should adapt the models to "our conditions to suit the great economic and social disparities present in India. Only then the entire discourse on management could help in improving the people's conditions".

The Head of the Management Studies Department, M.R. Sathyamurthy, and the seminar director, P.T. Srinivasan said the seminar had sessions on brand management, customer relation management, gender issues, business ethics, knowledge management, marketing and human resource.

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