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Voltas lines up new range of freezers

By Our Special Correspondent

HYDERABAD, FEB. 24. The Tata group company Voltas, market leader in chocolate coolers (95 per cent market share), and coolers (34 per cent), has come out with a whole new range of deep freezers (eight models), and five each of chest coolers, chocolate coolers, and `direct cool' refrigerators under its brand name of Voltas Coldcel.

Simultaneously it is planning to launch by April new models such as a glass top cooler, milk cooler, and a 100-litre freezer.

Addressing a press conference on Monday to announce the launch of the products here, he said the uniqueness of Eutectic freezer would be its ability to maintain freezing temperatures for four to six hours after power failure that would be useful for ice cream vendors.

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