The Hindu : Telco launches new pick-up vehicle

Online edition of India's National Newspaper
Wednesday, Jun 04, 2003

Business

Business

Telco launches new pick-up vehicle

By Our Staff Correspondent

MUMBAI JUNE 3. Tata Engineering has announced the launch of its new Tata 207 DI in Mumbai. The pick-up vehicle is being launched nation-wide and is designed for urban and rural use. Powered with the same engine as the Tata 407, it is the country's first 1.13 tonne payload pick up with power steering.

Shyam Mani, general manager (sales and marketing), Commercial Vehicle Business Unit, Tata Engineering, said, "The Tata 207 DI is the result of intensive design, engineering and technical testing. The performance parameters were outlined on the basis of extensive and in-depth consumer feedback.''

The company's sales from this model already averages 700-800 units a month.

The Euro-2 version was also launched here today and the prices range between Rs. 3.86 lakhs and Rs. 4.43 lakhs, across five models.

The vehicle is available in single cab and crew cab version in Bharat Stage I and Bharat Stage II.

The company estimates a growth of 8-10 per cent in commercial vehicle sales in the current year, having grown 30 per cent in the previous year.

The company has identified several applications for the 207 DI, ranging from FMCG and LPG movement for the single cab, to use by construction companies and telecom companies, for the crew cab.

It is also an ideal vehicle for multiple forms of other applications such as highway maintenance, aircraft maintenance and courier vans.

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