Beijing (AP): Dell Inc, the world's No two PC maker, is developing new models aimed at Chinese and Indian consumers to drive sales in fast-growing Asian markets, CEO Michael Dell said on Thursday.

Personal computer makers increasingly are designing products with Chinese buyers in mind. Both Dell and China's Lenovo Group unveiled low-cost PCs last year for rural and novice users. "This year, we plan to introduce 50 per cent more notebook platforms than we introduced last year, including exciting new products aimed exactly at Chinese customer needs," Dell said at a news conference.

New models are meant to meet "specifically the requirements that we see in countries like China and India," he said. Dell says its consumer sales in China grew by 54 per cent last year, more than three times the industry average of 17 per cent.

"When we look at the potential for expansion, we do see enormous opportunity ahead," Dell said. "As far as the US goes, I think the US will be OK, but not the fastest-growing. We expect more growth in Asia." Dell says it has about 18 per cent of China's market by revenue and 10 per cent by number of units sold. Worldwide, it has a 16.1 per cent market share, according to consulting firm Gartner Group.