New Delhi (PTI): US-based mobile phone maker Motorola on Monday said it has joined hands with Italian sports car manufacturer Ferrari to launch a co-branded 3G-enabled handset priced at Rs 21,840 in the Indian market.

The new handset --MOTORAZR 2 V9 Ferrari would be available exclusively at the Mobile Store for the first week of its launch. However, the phone would not be a limited edition device.

"The consumers mindset and taste is rapidly changing in India. The formula one racing culture is fast catching the fancy of the Indian youth and we are confident that we will find the right kind of audience for the product here," Motorola Senior Director, Sales and Distribution (India and South West Asia) Lloyd Mathias said.

The product is 3G enabled, so users could use the device to watch movies as well, once the operators start 3G services here, he said.

The phone comes with a unique racing interface, 2-mega pixel camera and has expandable memory up to 2 GB.

"Initially, the product will be available in ten cities such as Delhi and NCR , Mumbai, Kolkata, Chennai, Bangalore, Chandigarh, Hyderabad, Pune , Kochin and other cities. Depending on the success we will make the product available in other cities as well," Essar Telecom Retail (The Mobile Store) CEO and Director Rajiv Aggarwal said.