Indian film industry to get Hollywood-style make-up
Chennai, June 25 (PTI): Indian film stars aspiring to adorn roles of "terminators" and "gladiators" could now do that with ease with the leading cosmetic supplier to Hollywood setting up a manufacturing facility here.
Kryolan Cosmetics, the world's leading manufacturer of professional make-up, has already started supplying over 500 items, besides 400 shades of lipsticks and pansticks for 120 skin tones from its new unit here.
"Upon demand, we would also bring out our 1000-odd products from here," Boris Mewes, who heads the operations of the unit on the suburbs, said.
The 60-year-old German major officially supplies to 80 countries and the products include professional make-up, fashion and model make-up, bridal make-up and camouflage make-up.
Meanwhile, make-up artists have welcomed the new facility here saying that it will "revolutionise" the entire film industry as over 90 per cent of the cosmetic products used for movies are of Kryolan brand.
"Earlier we used to get only around 10 different make-up items of five different skin tones through suppliers here. With the new unit having set up here, we have started getting over 500 articles and even those used by Hollywood and the film industries elsewhere in the world", A Sabari Girisan, secretary of Make-up Artists Union, said.
"We are confident of producing a gladiator, terminator or characters similar to that in Lord of Rings, Star Wars and Planet of Apes, once the Hollywood quality products are available here," he said.
The make-up artists in India had to rely upon the very few Kryolan dealers in the country for the past 10-15 years and most of the leading actors used to import the items.
The market was also getting flooded with duplicate Kryolan products, Girisan said.
"We were also coming across increased number of cases involving skin problems after using the duplicate items. So we hope to get more genuine products at reasonable prices," he said.
Mewes said India had a huge film industry which churned out over 800 films a year and almost 100 per cent of the 'special effects make-up' -- artificial blood, extension of body parts, creating scars and moles -- are at present done by the company's products.
"Even for super star Rajnikant's latest flick 'Sivaji-the Boss', 80 per cent of the make-up was done with Kryolan products," Mewes said.
Even in the age of advanced computer graphics, make-up has not lost its place in the external delineation of a character.
The company was also into educating the make-up artists about the latest techniques and "secrets" of professional make-up, he said.
"Last week itself we conducted seminars in Delhi, Mumbai and Chennai in which Education Director and Trainer of the company in San Francisco, Dominic Cruz addressed the make-up artists," he added.
Kryolan was also collecting feedback from the artists, he said adding the company would also hold nation-wide exhibitions of its products.
Kroyalan said Bollywood used the beauty and special effect products at a 60:40 ratio, whereas it was 30:70 in 'Kollywood', the film industry in Tamil Nadu.
The company would introduce its high definition make-up globally later this year after the testing processes were over.
"In the age of high definition cameras, the industry faces a great challenge as the slightest flaws of ordinary make-up could be detected on screen," he said.
The company now has over 100 dealers in the country and six authorised partners.
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