New Delhi (PTI): Ever missed your favourite soap opera or a crucial cricket match because of the traffic jams that have become the norm these days?

If yes, you may soon be able to sit back and watch them the next time you are caught in a jam with a leading DTH service announcing a new initiative which can enable you to watch your favourite channels right in the comfort of your car and in buses.

Called the Live TV for cars, the DTH provider is in the final stages of installation of its DTH services in cars, SUVs and high-capacity buses.

Though the scheme is yet to take off, officials of Essel Group promoted Dish TV say that a customer can watch nearly 100 channels once everything becomes operational. Dish TV has launched two versions of the antenna, which would be mounted on the roof top of cars, buses or trains.

As the company officials themselves say, the new service is aimed sadly only for the niche class since the DTH antenna - Speed Ray, which would work all across the country, would cost a whooping Rs 1.5 lakh, while the other one - T5, which would work only in Andhra Pradesh, Karnataka and Maharashtra, has been priced at Rs 70,000.

However, the users in the cars would be charged same as that of a subscription at home in the range of Rs 160-300, depending upon the offer subscribed to.

"The customers would be able to watch 100 channels in the Speed Ray and 75 channels in T5. The new product is meant only for niche segment. We expect to sell 10,000 units in the first year of launch," Dish TV officials say.