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Catch that sparkle
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The wedding collection in Meena Jewellers has some lovely designs in diamonds set in white gold and platinum.
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HE DARES to dream and works to make them come true. Drawing inspiration from gold, gems as well as sterling silver, Umesh Jethwani has been carving a niche for his brand of Italian silver jewellery.
"People favour international jewellery trends," Umesh Jethwani of Meena Jewellers says. "India despite its rich traditions of indigenous and ethnic designs is now ready to accept a new genre." Jethwani says, "People's attitude with respect to jewellery has undergone a sea change. Jewellery is no longer perceived as an investment. Now, it is bought to be worn and displayed."
"It is a fashion statement and hence woman are not averse to buying silver jewellery, diamonds and precious stones unlike in the past when they looked for resale value. Most of the stones as well as silver jewellery do not have resale value but today's woman does not mind opting for something that is in and trendy."
Rings and earrings are essential in any woman's jewellery collection. The new collection for the wedding season has clean lines and range from antique to contemporary.
Diamonds are back and designers are working overtime to create ornaments with these marvels. Whether it is Belgium cuts or Surat cuts, they are all available at Meena Jewellers. Jethwani says, "Design is the most important aspect of the jewellery. It is the first thing that people notice. The rings and earrings give the designers a free rein to incorporate large gemstones and experiment with bold designs, intricate shapes and striking colours. White gold or platinum is the preferred choice to set diamonds.
"The cool, shiny appearance contrasts with the sharp lustre of the diamonds and complement the designs," Jethwani says. "Customers want high quality products and designs. We offer both. We can offer special designs to suit individual buyers' market."
So this wedding season, head for Meena Jewellers for that little something in white gold, diamonds or platinum and watch the heads turn.
RATNA G. CHOTRANI
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