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New line for comfort
RED EARTH, POURING STYLE: A pręt line for women from AND.
DESIGNER LABELS are forever making their entry into the city with its ever-increasing fashion conscious crowd. So, a signature brand makes a re-entry for the third time. `AND', the western wear pręt line for women, by Anita Dongre has found a prestigious place in fashion store Stanza.
TWIST OF LIME The western wear is reasonably priced.
Previously, the label was stocked at Lifestyle, and at Westside too. With a degree in fashion technology from the SNDT University, Mumbai, and an experience spanning 15 years, Anita Dongre has been working on an ethnic Indian brand to cater for the NRIs. AND is a line for those who look for comfort, style and affordability - all in one.
VISION IN WHITE: Fusion and value for money.
The reasonably priced western wear is meant for working women. When the popular designer launched her label `Anita Dongre' (in 2000) at the IGEDO Collection Premiere Dusseldorf Fashion Fair in Germany, it was a dream-come-true moment for her. She was the only Indian chosen to display her collection at the show's finale - a rare distinction which served as another feather in her cap. While `AND' is available at Lifestyle, `Anita Dongre for Westside' is a label which focuses on stylish and value-for-money Indian and fusion garments. Dongre's AND Fusion Wear launch at Stanza brings Hyderabadis a step closer to the latest fashion trends. A combination of western cuts and ethnic Indian chic, the complete coordinated sets of kurtas, pants and stoles at Stanza are priced at Rs. 1,500 to Rs. 3,000. Have a dekko.
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