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For smart managers
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`The Smart Manager', a new business glossy to hit the stands, packs management fundamentals for wannabe and working managers. Renowned business historian and author Dr.Gita Piramal was in town recently for the launch of the quarterly.
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TALKING BUSINESS: Dr. Gita Piramal, at `The Smart Manager' launch.
FIFTY-FIVE YEARS post-independence, Indian business has shown marked trends. The earlier two decades were characterised by untried markets, bare technology, pioneering spirit amidst disorganisation and establishment of large industrial complexes, while the middle period of the Seventies and Eighties was of sweating out the machineries. The recent post-liberalisation decade of the Nineties witnessed greater innovation and vision.
Across the years, there have been leaders born, for example, Dhirubhai Ambani who won the battles for market, ideas and speed, Aditya Birla the classic example of enterprise and the more recent, the Infosys beaconlight Narayanamurthy. "The very pioneering spirit is essential today while in the current scenario, the manager has to essentially focus on strategy, the ability to motivate people, Swadeshi technology and clarity of values on where you want to go and how you want to get there," says Dr.Gita Piramal, renowned business historian and author of Business Legends, Business Maharaja, who was in town recently for the launch of the quarterly The Smart Manager, at Walden here.
An acronym for Strategy, Marketing, Analysis, Resources and Technology, the quarterly offers a mix of chapters on management. Aimed for the CEOs, top management and students as well, written by CEOs and academicians backed with research, the magazine is about the manager sans the management theories that one gets to learns at the B-schools.
The autobiography of MS Oberoi that moves from his early days at Simla to his chain of hotels and the Padma Bhushan, Rajat Gupta on the quiet revolution at McKinsey or the logistics system of the dabbawalas who deliver several thousand meals within a few hours in Mumbai, the magazine packs it all. Case studies have been dealt in an innovative fashion. "We run an online contest with a case study put up in the website. We have three experts talking on the case while we choose an online unknown winner, who offers a solution that would give the experts run for their money. Thus we are using interactive and print media," says Dr. Piramal, who is also the managing editor of the magazine.
Priced at Rs.295, the magazine is envisaged to help provide insights into the management trends today for the start up, consolidators and visionaries alike. As for Dr. Piramal who travels between London and India, known for her notes on corporate sector for the UK business dailies and works on BBC shows for India, at the moment it is going to be a total focus on her new baby, The Smart Manager, she says.
SYEDA FARIDA
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