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Staying alive with Madiba
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If you missed the great Nelson Mandela last week on MTV, catch him again on July 24, where he speaks on freedom, identity, and various issues that concern humankind.
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MTV HOSTED the show Meeting Mandela: A staying Alive Special, celebrating the life of the great rights activist and former President of South Africa, Nelson Mandela in honour of his 85th birthday, on July 18.
The 60-minute special featured Mandela's responses to controversial issues facing the youth today and on matters relating to HIV/AIDS awareness, Israeli/Palestinian conflict, and politics in Burma. This was the first globally televised event on Mandela.
The show was premiered on MTV Networks India, on July 18, 2 p.m.. Doordarshan (DD) Metro also telecast the special on July 18. There will, however, be a repeat on July 24, 10.30 p.m..
Produced in association with the Nelson Mandela Foundation, UNAIDS, the World Bank, the Kaiser Family Foundation & Family Health International's YouthNet, the show marks the 2003 debut of the Staying Alive HIV/AIDS awareness campaign and premiered on MTV and other broadcasters globally from July 18 to a potential audience of more than two billion people.
The show is being offered rights free to all third party broadcasters worldwide and many broadcasters have signed up to air the show including CCTV (China), Doordarshan (India), SABC (South Afrcia), TV Africa (pan-African network), Network Ten (Australia), ICP (Israel), ERT (Greece), YTR (Yugoslavia), CCN TV6 (Trinand & Tobago), and Channels 3 & 7 (Guatemala), among others. For the second year in a row, the European Broadcasting Union (EBU) will distribute the campaign's programming free via satellite to its 71-member broadcasters in 52 countries in Europe, North Africa, and the Middle East.
The show was also on air in the U.S. on July 18, 8 p.m. (ET/PT), as part of the network's Emmy Award-winning Fight For Your Rights: Protect Yourself Campaign, an ongoing effort to educate and empower young people on their sexual health.
Other elements of the campaign — which focuses on HIV/AIDS, other STDs and unintended pregnancy — include one of the most comprehensive sexual health web sites for young people; grassroots events and advocacy opportunities nationwide; and an extensive resource and referral service (1-888-BE SAFE 1) that connects viewers to local STD testing clinics, pregnancy counselling, and a free sexual health guide.
For other premiere dates on MTV channels around the world, visit www.staying-alive.org.
"Young people face so many difficult decisions to make in life today," Nelson Mandela observed. "It is important to talk openly about subjects such as HIV/AIDS, war, political leadership, and religion, so that young people can make informed decisions about these issues, and to understand that they have the most vital role to play in helping to shape the future. It has been a pleasure meeting the young people participating in MTV's programme because, ultimately, it is their lives and futures we are all celebrating."
"Nelson Mandela is one of the most important figures in history," said Ms. Knowles, "and I was incredibly excited to host this special on MTV to celebrate his extraordinary life. I hope audiences around the world are touched by the young people who travelled so far to meet with Nelson Mandela to share their credible stories of hope and compassion."
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