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One with the world

Ashima-Leena previewed their WIFW collection the other day

PHOTOS: V.V. KRISHNAN

CONTRAST IS CHIC Models showcasing Ashima-Leena creations

Always the first one to organise the preview of their fashion week collection, Ashima and Leena are back with their spring-summer collection to be showcased at the upcoming Wills Lifestyle India Fashion Week starting later this month.

One of the senior most labels in the industry, the duo is recognised for its traditional yet modern appeal. This time the theme of the collection is `Eternal Energy'. Unlike the glitter of the past, this time they have preferred to go for a stark contrast of black and white.

Talking about the theme Ashima concedes, "Just like day and night together complete the life cycle in a balanced way, similarly we have used white and black in our collection depicting two sides of nature walking in harmony. The collection has been designed keeping in mind the international customers. It is a blend of interesting styles, embroidery, drapes and cuts."

Breaking away from colours and synchronising with the theme they have experimented with the shades of vanilla, ivory, clotted cream and black.

"There is a fusion of soothing, refreshing and pure shades of natural white as well as the elegance and charm of black," explains Ashima.

The energy flow finds an expression in silhouettes, which allow free movement like loose, high waist trousers, tunics and shorts.

Romantic soul

Ashima shares georgettes, chiffons and a special blended fabric, silk linen have been used, bringing in the romantic soul of the eighties. "While in India, georgette and chiffon are used for sari, the West is open to the use of these fabrics in different silhouettes like high-waist trousers, tunics and even yoked A-line skirts and jackets. The defining factor is "being comfortable".

As for cutting down on the ethnic, Ashima points out, "The loose samurai pants in georgette will give you the look of a sharara."

Leena who looks after the marketing side says, "Fashion business has become more serious and organised so we are paying attention to global trends-in terms of design as well as marketing the collections."

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