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Sport gear gets sleeker

Puma Sports India Limited announced the launch of its mega store in Bangalore. Capped as the largest store in south India, its will host all the cutting edge designs and collaborative projects by Puma. Done in the official colours of red and white and spread over 3,000 square feet, it stocks the entire international collection of Puma apparels, shoes and accessories and is located at 216 Brigade Road.

Rajiv Mehta, Managing Director, Puma Sports India Pvt. Limited, said: "The new store will act as an incubator for the brand to experiment with new ideas. Our store at will provide the perfect setting to connect directly with our consumers. More so, we are quite confident that this store will draw the right kind of clientele to support a retail environment dedicated specifically to Puma's sport-fashion collection."

Apart from sports performance products, the store will exclusively house the brand's extensive range of sport-fashion collaborations, specifically Ferrari, Motorsport, Moto, Golf, Yoga/Lounge and Beach Wear and the Autumn/Winter 2006 collections.

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