Date:15/01/2004 URL: http://www.thehindubusinessline.com/2004/01/15/stories/2004011501241700.htm

Back AirTel MMS in Tamil

Our Bureau

COIMBATORE: Mobile service provider AirTel is launching its first ever MMS (Multi Media service) downloads in Tamil. The launch of this service has been timed to coincide with Pongal.

Announcing the introduction of MMS in Tamil, the Southern Regional CEO and Director (Mobility) of Bharti Cellular Ltd, Mr P. Swaminathan, said that AirTel customers could log on to www.airtelworld.com to access Chennai's Masala portal for Pongal greetings.

"However, to avail this service, the customers need to have an MMS-enabled handset and should have subscribed for the service," he said and added that the downloads would be free. The service provider expects an overwhelming response to its offer, since the MMS would be a personalised greeting and in Tamil.