Date:17/02/2004 URL: http://www.thehindubusinessline.com/2004/02/17/stories/2004021702221706.htm

Back Coca-Cola marketing event

Our Bureau

HYDERABAD: As a part of its rural marketing initiative in Andhra Pradesh, Coca-Cola India has launched "Thums Up Sambharalu" under which entertainment programmes will be held in over 200 villages.

The programmes will be designed making use of local dialect, folk art and music forms.

Entry to the event is on purchase of a 600 ml bottle of any of the Coca-Cola products, according to a company press release.