Date:01/04/2004 URL: http://www.thehindubusinessline.com/2004/04/01/stories/2004040101111704.htm

Back Alternative to tobacco

Our Bureau

KOCHI: Dalmia Consumer Care (DCC) has announced the launch of Vardan, an alternative to tobacco in the Kerala market.

Vardan simulates the pleasure of tobacco and mimics the kick without the ills associated with tobacco, a release said. The product has been developed from Indian plants to give alternative to people who are willing to quit tobacco but are not able to do so because of tobacco dependence. It has been tested for total absence of tobacco, nicotine and tobacco specific nitrosoamines, the release claimed.