Date:23/04/2004 URL: http://www.thehindubusinessline.com/2004/04/23/stories/2004042301331700.htm

Back Maxfair's ayurvedic drugs

Our Bureau

KOCHI: The Nashik-based Maxfair Drugs and Cosmetics Pvt Ltd has launched its various ayurvedic products in the Kerala market. The products included medicines for respiratory disorder, joint pain, piles, hypertension etc.

Speaking on the occasion, Mr Ranjan Mohapatra, Managing Director said that the initial launch of the products was in Nagpur in August last year and there was an overwhelming response from various parts in the country.

The company is confident of achieving its targeted sales turnover of Rs 20 crore during the fiscal 2004-05, he said.

In Kerala, the company is planning to organise road shows and medical camps in the rural and urban centres for the promotion of the product.

The company has already put pan-India distribution network in place to reach the deeper pockets from its factory at Champa in Chhattisgarh.

More products for acidity, allergic cough and cold, cardio care and obesity would be introduced by next month, he added.