Date:06/05/2004 URL: http://www.thehindubusinessline.com/2004/05/06/stories/2004050601930200.htm

Back GM rolls out Special Optra

Our Bureau

Bangalore , May 5

GENERAL Motors India on Wednesday launched a special edition of Optra, "Chevrolet Optra 1.8 Max,' to coincide with the Chevrolet anniversary celebrations.

According to a press statement from the company, the four-door 1.8 litre special edition has been priced Rs 7,69,000.

"The Chevrolet Optra 1.8 Max represents an extension of GM's commitment to exceed customer expectation in what it offers. With Optra 1.8 Max, GM India seeks to take competitive edge to a new dimension by raising the bar in terms of the value proposition that it stands for," the General Motors President and Managing Director, Mr Aditya Vij said.

He pointed out that Chevrolet Optra had a market share of 30 per cent in the entry D1 segmentduring the first quarter of 2004.