Date:13/05/2004 URL: http://www.thehindubusinessline.com/bline/catalyst/2004/05/13/stories/2004051300250405.htm

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HITACHI has launched its new range of premium Plasma and LCD Televisions in India. The range will include the 55-inch and 37-inch Plasma TVs and 28-inch LCD TV. The range comes with a new breakthrough technology called ALIS that enhances the life of a Plasma TV from 30,000 hours to 60,000 hours. The LCD TV comes with a wide viewing angle with higher contrast, a feature designed to make images true-to-life even in a dark ambience. The prices of the products range between Rs 2.5 lakh for the 28-inch LCD TV and Rs 6.95 lakh for the 55-inch Plasma TV.