Date:25/08/2004 URL: http://www.thehindubusinessline.com/2004/08/25/stories/2004082502510800.htm

Back StanChart launches global lifestyle credit card

Our Bureau

Mr A. Christopher M. Low (left), Chief Executive Officer, India region, Standard Chartered Bank, and Mr Mike DeNoma, Group Executive Director-Consumer Banking, at the launch of Manhattanin Mumbai on Tuesday. - Shashi Ashiwal

Bangalore , Aug. 24

STANDARD Chartered Bank has launched `Manhattan' - a global lifestyle credit card, which breaks away from the `one size fits all' concept, to give users a wide choice.

"With Manhattan, we are empowering the customer to decide what he wants. We believe Manhattan will set lifestyle benchmarks and will soon be a way of life as customers demand more flexibility, customisation and their need to be heard," said Mr Vishu Ramachandran, Regional Head, Consumer Banking.

The product, successful in Hong Kong and Singapore, will target the ambitious, upwardly mobile Indian segment.