Date:28/09/2004 URL: http://www.thehindubusinessline.com/2004/09/28/stories/2004092801530200.htm

Back Orra to invest Rs 90 cr in store development, communication

Our Bureau

Chennai , Sept. 27

ORRA, part of the Belgium-based Rosy Blue Group, one of the world's largest diamond manufacturing companies, plans to invest Rs 90 crore in store development and communication over the next three years, according to Mr Anandshiv, General Manager, Marketing, Orra. The company plans to set up 45 stores in this timeframe.

Mr Anandshiv said the company is in the process of rolling out the retail outlets all over India. By the end of September, there would be 20 stores in place.

The company is spending Rs 3 crore for its print and TV advertising, which started in September and will go on until the first week of November.

The company sells cut and certified diamonds from Belgium. The price ranges from Rs 5,000 to Rs 7 lakh.

The Orra range incorporates designs from around the world. It also has design centres in New York, Antwerp, Hong Kong and Tokyo.