Date:30/09/2004 URL: http://www.thehindubusinessline.com/2004/09/30/stories/2004093002691903.htm

Back `Memory Vita' launched in AP

Our Bureau

HYDERABAD: The Chennai-based Nivaran Herbal Pvt Ltd has launched `Memory Vita', a memory-enhancement drug, in a range of flavours, beverage and biscuit form in the State.

The State Finance Minister, Mr K. Rosaiah, formally launched the products at a function here on Tuesday. Having ventured into the functional food market recently, Nivaran has blended `Memory Vita', claimed to enhance memory, especially in children, with biscuits, chocolates, and beverages, so that it can be easily consumed.

The Company, which brought `Memory Plus' capsules to the market a few years ago has also claimed that it was bringing the benefits of that product in user friendly `Memory Vita'. According to Dr C.K. Rajkumar, founder of Nivaran, the herbal nutraceuticals, to be available as over the counter (OTC) products would augment mental potential and relieve stress.