Date:15/10/2004 URL: http://www.thehindubusinessline.com/2004/10/15/stories/2004101500650900.htm

Back Percept unveils P9 Integrated

Our Bureau

Mr Shailendra Singh, Managing Director, Percept India, with film star Sanjay Dutt, and Mr Sanjay Bhutani, CEO, P9 Integrated, at a press conference in Mumbai on Thursday. — Paul Noronha

Mumbai , Oct. 14

PERCEPT India on Thursday launched P9 Integrated to focus exclusively on Bollywood and Hollywood with an intention to increase its presence in the global markets.

The company has appointed Mr Sanjay Bhutani as its Chief Executive Officer.

P9 Integrated commenced its operations by tying up with Sanjay Dutt to form SON (Son of Nargis) to manage brand endorsements, concerts and stage shows, merchandising and philanthropic efforts for the film actor for a period of five years.

"P9 Integrated has developed a proprietary communication model that includes key aspects such as campaign development Web design and management, in-film placement, media planning and buying, public relations and promotions,'' a company official said.

It will partner producers and stars to provide a one-stop shop for all their marketing and communication needs.