Date:21/10/2004 URL: http://www.thehindubusinessline.com/2004/10/21/stories/2004102100880400.htm

Back Tata Indicom launches `Walky'

Our Bureau

Mumbai , Oct. 20

BUOYED by the success of its fixed wireless phone service, which has grown 300 per cent in subscriber base since January of last year, Tata Indicom has repositioned this service by launching it anew under the name of `Walky'.

`Walky' offers mobility at landline rates and also comes with a single rate plan, with increasing discounts for higher usage.

"With the launch of `Walky', Tata Indicom is looking at catering to different segments by offering a host of value-added benefits like freedom of mobility within the premises, high speed Internet access, in-built speaker, CLIP, missed call details, etc," said a news release from Tata Indicom.

With this latest initiative, Tata Indicom is targeting the emerging markets as well as the replacement market to further increase their leadership position.

Tata Indicom has also introduced a single rate plan which will be applicable to both its existing 1.2 million fixed wireless phone customers and potential `Walky' customers across its eight circles.

The launch of `Walky' is backed by market research, which indicates that FWP has easily substituted the landline as the `shared' family phone, creating more dependence, through personalisation tools, which will help spur more use of the product within homes and enterprises, said the release.

The single rate plan for Walky customers would consist of rental and plan fee at Rs 240 per month, CLIP facility at Rs. 50 a month, free value of Rs 144 and a call rate of Rs 1.20 per three minutes.