Date:05/11/2004 URL: http://www.thehindubusinessline.com/2004/11/05/stories/2004110502530400.htm

Back Emami forays into baby care segment

Our Bureau

Mumbai , Nov. 4

EMAMI, the personal and healthcare major, has announced the launch of Sona Chandi ayurvedic baby massage oil, marking its foray into the baby care segment. .

According to a press release, this is the first of its kind baby oil, which not only provides healthy muscles and bones, but also a fairer glowing skin.

The company will also set up `Babyline', a baby care helpline for mothers. To avail themselves of the service, mothers will need to dial the helpline number and follow the automated prompts through the interactive voice response system (IVRS), with the option of speaking to a childcare specialist. The service will be operational from mid-December.

Sona Chandi oil is a formulation based on research by Himani Ayurvedic Science Foundation, says the release. It is available in 2 sizes - the 50 ml pack priced at Rs 28 with an introductory offer of Rs 9 off; and the 100 ml pack priced at Rs 50 with an introductory offer of Rs 11 off.