Date:06/11/2004 URL: http://www.thehindubusinessline.com/2004/11/06/stories/2004110602080400.htm

Back Harsha Bhogle to endorse Tata AIG life insurance plan

Our Bureau

Mumbai , Nov. 5

TATA AIG Life Insurance Company Ltd (Tata AIG Life) has signed up cricket commentator Harsha Bhogle as its brand ambassador.

Bhogle will endorse Tata AIG Life's whole life insurance product MahaLife, accompany release said.

Tata AIG Life is the first Insurance Company in India to offer a unique whole life insurance cover that generates guaranteed annual income. Under the brand endorsement agreement, Bhogle will endorse MahaLife in a series of television, print, outdoor and multi-media campaigns for the next two years, the release said.

It said the company picked Bhogle because he depicted a perfect mix of credibility, trust and amicability with the public.