Date:09/11/2004 URL: http://www.thehindubusinessline.com/2004/11/09/stories/2004110901601900.htm

Back TVS Tyres roadshow in Madurai

Our Correspondent

MADURAI: TVS Tyres, part of the TVS Group in the two-wheeler tyre market with a turnover of Rs 230 crore, conducted its road show `Ridesmart' in the city recently.

Staging the `Ridesmart' truck at strategic locations carrying a giant TVS Tyre, question and answer sessions on bikes and tyres were held along with games such as obstacles courses, rolling of tyres etc for the general public.

According to the Vice-president (Marketing), Mr Balasubramanian, the exercise is to bring about an awareness of the brand designed for the young and intelligent achievers. The road show started at Chennai on October 18 has had interactive sessions in 25 towns with active participation from local population. 15 more towns would be covered in the State, he added.