Date:09/11/2004 URL: http://www.thehindubusinessline.com/2004/11/09/stories/2004110902220400.htm

Back Ruchi Soya launches Nutrela cooking oils

Our Bureau

New Delhi , Nov. 8

RUCHI Soya Industries Ltd (RSIL) on Monday launched Nutrela Healthy Cooking oils in Soyabean and Sunflower variants.

In a statement, the company said the oils belong to the premium light oils category and are enriched with Vitamins A, D and E. The Managing Director of RSIL, Mr Dinesh Shahra, said, "Keeping in mind the strong brand equity that Nutrela enjoys, we at RSIL have extended the brand range of Nutrela to Nutrela Healthy Cooking Oils. With this, we are giving our consumers the option of a healthier and tastier cooking medium."

He said the company has plans to also launch Mustard and Groundnut oils and other healthy blends under the Nutrela brand.

RSIL is a flagship company of the Ruchi Group.