Date:17/11/2004 URL: http://www.thehindubusinessline.com/2004/11/17/stories/2004111702680400.htm

Back TAM launches Radio AdEx

Our Bureau

Chennai , Nov. 16

TAM Media Research's division, AdEx India, has launched Radio AdEx, which provides information on radio advertising, in technical collaboration with an arm of RCS Inc of the US.

The service will provide data and analysis of advertising expenditures in private FM radio, akin to what AdEx does with respect to newspapers, magazines and television.

The fully-owned subsidiary of RCS that will provide the radio monitoring software technology is AirCheck.

Fourteen radio stations across the four metros, including stations of Radio Mirchi, Radio City, Red FM, Go 92.5 FM, Suryan FM, Aamar Kolkata and Power, will be covered.