Date:01/01/2005 URL: http://www.thehindu.com/2005/01/01/stories/2005010105031605.htm

Business - Briefly

Venus enters mixer grinder segment

CHENNAI: Standard Electric Appliances has entered the mixer grinder segment. The company has formed a new entity, Venus Home Appliances, to reinforce its market leadership and brand loyalty. It will also enable the company to make a mark in the overseas markets, says a release. Venus has introduced two new models of mixer grinders. The magicmix mixer grinder comes with a patented superflow technology and flow breaker jars, says a release.