Date:06/01/2005 URL: http://www.thehindubusinessline.com/2005/01/06/stories/2005010601500500.htm

Back Reliance Info ties up with indiatimes

Our Bureau

Mr Mahendra Swarup (right), CEO, Times Internet, and Mr Mahesh Prasad, President - Application and Solutions Group, Reliance Infocomm, at a press conference in Mumbai on Wednesday. - - Paul Noronha

Mumbai , Jan. 5

RELIANCE Infocomm has tied up with Internet portal indiatimes.com to provide SMS-based infotainment services for Reliance IndiaMobile (RIM) customers.

Indiatimes' 8888 service, an SMS-based service, will allow for downloads of ringtones which include popular Indian and Western songs. Other downloadable multimedia content, contests and text-based services can also be accessed by RIM subscribers.

"SMS-based value-added services and content from 8888 will benefit Reliance's growing pre-paid customer base," said Mr Mahesh Prasad, President, Applications and Solutions Group, Reliance Infocomm.Reliance's R-world services, currently offered free of charge to all RIM customers, will soon become paid services, said Mr Prasad. He did not specify a date for this.