Date:10/02/2005 URL: http://www.thehindubusinessline.com/bline/catalyst/2005/02/10/stories/2005021000270403.htm

Back New Rexona

HLL has re-launched Rexona soap. The new bar has reportedly been improved by incorporating cucumber extracts in addition to the existing coconut oil and milk cream. The soap has also been enhanced with a perfume that lingers well after the bath. Now available in a contemporary shape, Rexona has been re-packaged too. Rexona is available in two sizes and at the same price as earlier — 150 gm at Rs 19 and 100 gm at Rs 13.