Date:17/02/2005 URL: http://www.thehindubusinessline.com/2005/02/17/stories/2005021701860400.htm

Back Tupperware launches expandable container

Our Bureau

Mr Dave Szczepaniuk, Director-New Products Asia Pacific, Tupperware, at a press conference in the Capital on Wednesday. — Kamal Narang

New Delhi , Feb. 16

TUPPERWARE India on Wednesday unveiled expandable storage solution called "Go Flex".

Go Flex expands to three different heights so that storage space of 950 ml is available and can be folded back after use to a 2-cm high disk.

"Since Tupperware's entry into India in 1996, the company has carved a niche for itself on the shelves of the Indian kitchen.

"The introduction of Go Flex underlines Tupperware's new lifestyle approach for the market. Following Go Flex, the company will seek to introduce a series of high-end, stylish and modern food storage solutions during the coming months," the General Manager, Tupperware India, Ms Asha Gupta, said here.

The direct selling industry in India is worth Rs 2,000 crore with annual growth rate of 25-30 per cent.

Tupperware India clocked sales of Rs 100 crore in 2004.