Date:12/03/2005 URL: http://www.thehindubusinessline.com/2005/03/12/stories/2005031202091701.htm

Back Ford's promotions for Kerala market

Our Bureau

THIRUVANANTHAPURAM: Ford India has announced a series of promotions called on its cars. Called `March Masti.' The initiative includes free safety checks on all cars made by the company, says a release. Those who buy the company's Endeavour SUV before March 31 will receive gift vouchers worth Rs 40,000 for the purchase of Tanishq diamond jewellery, the release added.

Car buyers can also save up to Rs 40,000 on the purchase of the company's Ikon model, while people who already own a Ford car and buy the company's Fusion model in March will receive a loyalty bonus of up to Rs 21,000, the release added. The company, which is observing March as a `safety month,' is also introducing safety packs — with anti-theft alarms and emergency lamps — designed specially for its cars.