Date:17/03/2005 URL: http://www.thehindubusinessline.com/2005/03/17/stories/2005031701690400.htm

Back SBI launches social card

Our Bureau

Chennai , March 16

SBI Card has launched the SBI Social Card for which it has tied up with the Cancer Patients Aid Association (CPAA), National Association for the Blind (NAB), SOS Children's Villages of India and WWF India, according to a press release. This is the first affinity card in India to feature four NGOs as beneficiaries on a single credit card, it added.

While these NGOs will receive contributions in the form of renewal fee donations, events for fund raising and reward points donations, the cardholders can donate to these four organisations at the same time.

SBI Card will donate 20 per cent of the annual/renewal fees to the four NGOs, as well as a sourcing fee of Rs 250. It will also automatically donate the reward points accruing on the credit card on account of its usage to the four NGOs.

"The SBI Social Card is our attempt at empowering people who want to contribute to social causes but are unable to do so simply because they don't have the time or are undecided about which cause they want to support," said Mr Roopam Asthana, CEO, SBI Card.