Date:15/04/2005 URL: http://www.thehindubusinessline.com/2005/04/15/stories/2005041501580400.htm

Back Absolut Vanilla unveiled

Our Bureau

New Delhi , April 14

ABSOLUT Vodka today launched Absolut Vanilla in India.

Speaking on the occasion, Mr Andrew McDonald, Area Director, Asia-Pacific for V&S Absolut Spirits, said "Absolut Vanilla has received an overwhelming response worldwide. The white spirits market in India, which was once considered nascent, is growing at 20-30 per cent. This goes to show that Vodka drinking is slowly coming of age in metropolitan India. Inspired by this we have decided to launch Absolut Vanilla".

Absolut Vanilla tastes of vanilla, along with a hint of butterscotch and dark chocolate.