Date:16/04/2005 URL: http://www.thehindu.com/2005/04/16/stories/2005041605341800.htm

Business - Briefly

Tata Tea launches new brand

MUMBAI: Tata Tea on Friday announced an ambitious brand consolidation initiative by launching Tata Tea Agni, its new offering for the economy segment. The new Tata Tea Agni offers an innovative blend consisting of 10 per cent high quality tea extra strong lead and comes in stylised superior quality packaging. The product also boasts of the first Rs. 30 convenience pack to offer consumers an affordable price point. — Staff Correspondent