Date:19/04/2005 URL: http://www.thehindubusinessline.com/2005/04/19/stories/2005041901690200.htm

Back Glenmark floats unit to reach out to doctors

Our Bureau

Pune , April 18

IN order to address the general practitioners in metros, non-metros and rural areas, Glenmark Pharmaceuticals on Monday launched a new division called Milieus.

The general practitioners would be addressed through a select basket of products, which includes anti-infective, cough and cold analgesic and anti-inflammatory and gastroenterology therapy areas, Mr A.S. Mohanty, Director (domestic formulations), said here today.

Talking to mediapersons, he said Milieus would be launched in three phases across the country with the first phase being introduced across Maharashtra, Andhra Pradesh, Orissa, Uttar Pradesh and Bihar.

The first phase is expected to be completed in a couple of months' time, after which the second one addressing the areas in Madhya Pradesh and Gujarat would be rolled out. The second phase would begin in August, he said.