Date:21/04/2005 URL: http://www.thehindu.com/2005/04/21/stories/2005042104201900.htm

Business - Briefly

P&G, CRY launch `Shiksha'

KOCHI: Procter & Gamble along with CRY and Asianet Plus has launched `Shiksha' to help educate underprivileged children. Each time a consumer buys a P&G product, it will be supporting one day's education of one child, claims a release.