Date:21/04/2005 URL: http://www.thehindu.com/2005/04/21/stories/2005042104201901.htm

Business - Briefly

BPL Mobile introduces MyFX

KOCHI: BPL Mobile has launched `MyFX', a new caller ring tune service in Kerala. This will replace standard ring-back tones with any tone the subscriber chooses using a customised procedure. Mohammed Saleem, Chief Operating Officer (south), BPL Mobile, says the subscriber can personalise the ring back tone for all callers or different callers by dialling an assigned number 666.