Date:28/04/2005 URL: http://www.thehindu.com/2005/04/28/stories/2005042804141703.htm

Business - Briefly

Rahul Dravid, Max New York's brand ambassador

CHENNAI: Max New York Life announced signing up cricketer, Rahul Dravid, as its brand ambassador. Max New York Life will use the qualities of solidity, integrity and humanity associated with Dravid for communicating its own brand values, says a company release. Under the agreement, Mr. Dravid will feature in Max New York Life's advertising campaigns and participate in special promotional events.