Date:03/06/2005 URL: http://www.thehindu.com/2005/06/03/stories/2005060309921805.htm

Business - Briefly

Levi Strauss relaunches Dockers brand

BANGALORE: Levi Strauss & Co. has ``relaunched'' the Dockers brand in India with `never-iron' 100 office-wear cotton pants. India is the only country outside the U.S. to launch these pants, and release the `Dress to Live' commercial simultaneously with the U.S., according to Country Manager of Levi Strauss India, Shumone Jaya Chatterjee. The Dockers brand was sought to be sold by Levi Strauss last year, according to him. Priced at Rs. 2,199, these trousers are engineered with a proprietary fabric and would be available in India from June 10.