Date:08/06/2005 URL: http://www.thehindubusinessline.com/2005/06/08/stories/2005060801950400.htm

Back Aaren Initiative to handle more Tata Indicom circles

Our Bureau

Mumbai , June 7

AAREN Initiative, the outdoor company of Lintas India's Integrated Marketing Action Group, has been awarded the outdoor business of Tata Indicom's Madhya Pradesh and Chhattisgarh circles. Aaren Initiative had also won, earlier this year, the Tamil Nadu circle.

"We are extremely thrilled that Tata Indicom has entrusted us with the responsibility of two more circles. We will be looking at very high levels of service, speed of response and innovations to add value to Tata Indicom in MP & Chhattisgarh. The investments Aaren Initiative has made in professionalising the outdoor industry and introducing planning software such as AiPT and AiMS for the first time in India is now standing us in good stead," said Mr Ashish Bhasin, Managing Director, Aaren Initiative and Director, IMAG, Lintas India.

Aaren Initiative recently launched AiMS, the Aaren Initiative Media System, which provides error-free operations in the outdoor field. AiPT, the proprietary planning tool of Aaren Initiative, lists more than 9,000 out-of-home options in nine cities, along with different angles of photographs, access maps, a unique rating system and visibility score.

In 2005, Aaren Initiative has expanded its operations to handle out-of-home operations in more than 126 cities and towns, for blue-chip clients such as LG CDMA, Pantaloons, Big Bazar, Mont Blanc, Motul Lubricants.