Date:26/08/2005 URL: http://www.thehindubusinessline.com/2005/08/26/stories/2005082602530800.htm

Back ITC launches new greeting cards range

Our Bureau

Film star Suniel Shetty with the children of the SOS Children's Village of India at the launch of ITC's greeting cards in the Capital on Thursday. — Ramesh Sharma

New Delhi , Aug. 25

ITC Ltd's Greeting, Gifting and Stationery Business (GGSB) on Thursday introduced its SOS Children's Villages of India range of greeting cards for Diwali, Christmas and New Year.

The company has also introduced 12 to 13 designs of assorted boxes and five designs of desktop calendars in the range.

The greeting cards would have 82 designs contributed by artists, designers and photographers.

The cards are priced between Rs 4 and Rs 20, and would be available in 12,000 retail outlets spread over 600 cities.

The new assorted boxes are priced between Rs 40 and Rs 100, and the desktop calendars are available at Rs 45.

SOS Children's Villages of India is a non-profit and non-governmental voluntary organisation caring for children who have lost their homes and families. It is a part of SOS Kinderdorf International, which is headquartered in Austria.