Date:26/08/2005 URL: http://www.thehindubusinessline.com/2005/08/26/stories/2005082602570800.htm

Back FCB-Ulka bags SC Johnson ad account

Our Bureau

Mumbai , Aug. 25

FCB-Ulka has bagged the advertising account of SC Johnson, which manufactures insect and mosquito repellent brands such as Baygon and All-Out.

The appointment of FCB-Ulka as its advertising agency comes as part of the company's association with FCB internationally.

The Rs 25-crore advertising account was initially being handled by the company internally.

Speaking to Business Line, an FCB-Ulka spokesperson said the agency would be rolling out multimedia campaigns in various languages for the All-out and Baygon brands shortly.

The company has a number of household and personal care products such as Windex, Pledge and Glade in its international portfolio. It acquired All-Out in 1998 from Karamchand Appliances.