Date:10/09/2005 URL: http://www.thehindubusinessline.com/2005/09/10/stories/2005091001100200.htm

Back Usha Brita lines up water purifier systems

Our Bureau

Hyderabad , Sept. 9

USHA Brita, part of the diversified Shriram group, is eyeing the growing Rs 1,000-crore water purifier market, with its range of water purifying products and services.

The Managing Director of Usha Brita, Mr Anupam Bharat, said the water purification market is growing at 22-25 per cent per annum with about 65 per cent of the market in the organised sector.

Usha Brita is a 50:50 joint venture of between Usha Shriram and Brita Gmbh of Germany. The company accounts for 11-12 per cent share and expects to ramp it up to 13 per cent with the launch of a range of products including specialised water malls. Apart from the domestic market, the company is eyeing exports in the neighbouring countries of Sri Lanka and Bangladesh and plans to enter the African market.

Addressing a press conference here on Friday, Mr Bharat said, "The Andhra Pradesh market has emerged strategic as it falls into a bigger plan to have our footprint in all the States across India. Water malls will help people make informed decisions for their water purification systems."