Date:10/12/2005 URL: http://www.thehindubusinessline.com/2005/12/10/stories/2005121001850800.htm

Back OSIM-Godrej partnership

Our Bureau

NEW DELHI: OSIM India has entered into a strategic partnership with Godrej & Boyce to showcase its range of health products across 13 Godrej Lifespace outlets. Along with this, OSIM has also introduced two new massage chairs - Noro Harmony and iMedic 200. Mr Eric Kuan, Head (International Franchisee), OSIM International, said that this partnership would help them with more points of sale and enhance credibility.

Mr B. N. Doongaji, Vice-President and Business Head of the Retailing Division of Godrej & Boyce added, "OSIM products beautifully complement the existing Godrej range while the newly-done-up Godrej Lifespace showrooms will definitely be an ideal platform for showcasing OSIM's lifestyle and health products. We are confident that this tie-up will only strengthen as we go along and it will be mutually beneficial for both companies for years to come."

Elaborating on the company's aggressive marketing plans, Mr Shaily Grover, Managing Director, OSIM India, said, "To meet our commitment to our patrons, OSIM India has budgeted Rs 25 crore for the next three to five years in setting up 50 outlets across India and promoting the OSIM brand."