Date:06/01/2006 URL: http://www.thehindubusinessline.com/2006/01/06/stories/2006010600940800.htm

Back Mudra bags MMTC's creative, media account

Our Bureau

Chennai , Jan. 5

MUDRA has won the creative and media duties for MTC. The account is pegged at Rs 5 crore and will be handled by Mudra Delhi, says a press release. The brief given to the agency was to create a fresh, vibrant and a new identity for MMTC.

The other agencies that entered the final round of the pitch included Relioquick and Grey. Madhukar Kamath, Managing Director & CEO, Mudra, is quoted in the press release as saying the win is "another strike for our integrated approach to brand communications."

Mr Sandeep Vij, President, Mudra North & East, said, "Our strategic Total Branding Solution's approach and a faithful creative rendition of the strategy helped us in demonstrating to the client our approach to brand building."

MMTC is the largest supplier of iron ore, handling more than one-fourth of India's total exports. It is the country's single largest trader of metals, handling about 75,000 tones of non-ferrous metals/concentrates per year.

It also handles textiles, mulberry raw silk, building materials, marine products, chemicals, drugs and pharmaceuticals, processed foods, hydrocarbons and coal. It is also one of the world's largest institutional buyers of fertiliser, importing in bulk and effecting high seas sale for fertiliser majors.

Established in 1963, MMTC is one of the two highest foreign exchange earners for India and is counted among the leading international trading companies. It has a turnover of over $3 billion, says a press release from the agency.

Its operations span Asia, Europe, Africa and the Americas.