Date:11/01/2006 URL: http://www.thehindubusinessline.com/2006/01/11/stories/2006011102340600.htm

Back Birla MF in pact with Bank of Rajasthan

Our Bureau

Mr S. V. Prasad (left), CEO, Birla Mutual Fund, and Mr B. M. Sharma, Managing Director, Bank of Rajasthan, at a press conference in Mumbai on Tuesday. - - Paul Noronha

Mumbai , Jan. 10

BIRLA Mutual Fund signed a memorandum of understanding (MoU) with Bank of Rajasthan (BoR) here on Tuesday to market the Birla Mutual Fund's products through the bank's 425 branches.

"We are positive that the tie-up will give us an opportunity to tap the large customer base of the bank, especially in Rajasthan, where it has prominent presence," the Chief Executive Officer of Birla Mutual Fund, Mr S.V. Prasad, said here, after signing the MoU with the BoR's Managing Director and CEO, Mr B.M. Sharma.

Birla Sun Life AMC would be training the BoR staff on mutual fund sales. Both the companies will also make joint marketing efforts to ensure the success of this tie-up.