Date:31/01/2006 URL: http://www.thehindubusinessline.com/2006/01/31/stories/2006013100570800.htm

Back Mudra bags Pantaloon account

Our Bureau

Chennai , Jan. 30

MUDRA has won the creative duties for Home Solutions, the Pantaloon Group's new retail venture. The account will be handled by Mudra South.

Home Solutions Retail (India) aims at providing one-stop solutions for everything related to home building. The company has several formats. Besides the mother brand Home Town, it has Ezone for consumer durable electronics and Collection I for furniture. Home Town includes a wide range of home solutions from tiles to fixtures and to designer services.

The campaign will be carried out in phases. It includes a media mix of print and out-of-home advertising.

Headquartered in Bangalore, the various store formats of Home Solutions will be launched nationally from March this year. The first large-format store of Home Town will be launched in Noida.